What is VWO?
VWO is a comprehensive experimentation platform that helps businesses optimize digital experiences and boost conversion rates through data-driven testing. It enables marketers to validate hypotheses and implement winning changes by running various tests.
How to use VWO?
Start by defining your goal and hypothesis. Create a test using the visual editor by selecting elements to modify. Set up traffic allocation and targeting rules. Launch the test and monitor results through the analytics dashboard. Implement winning variations based on statistical significance.
Core features of VWO?
• A/B, multivariate, split URL, multi-device, and multi-page testing
• Visual editor for code-free test creation
• Heatmaps and session recordings for user behavior insights
• Advanced targeting and segmentation capabilities
• Comprehensive analytics dashboard with performance metrics

