Best AI Copywriting Software

Today, digital marketing and content creation are in high demand—and AI copywriting tools are game-changers for businesses and creators. Powered by AI, they quickly generate blog posts, social media copy, ad scripts, product descriptions, and more. These tools save tons of time, boost content quality with data analysis, and fit SEO needs—so anyone can create professional copy easily, whether for marketing or daily writing.

What is AI copywriting?

AI copywriting is the use of artificial intelligence to create marketing and written content such as ads, blog posts, product descriptions, emails, and social media captions. It works by analyzing large amounts of text data to understand language patterns and then generating copy based on user prompts. AI copywriting helps businesses create content faster, more consistently, and at a lower cost than traditional writing methods.

What are the best AI writing tools?

AI copywriting tools let you create top-notch content with data analysis and refine your content strategy. They’re versatile too—perfect for writing engaging website copy, relevant blog posts, or any other copywriting task. When choosing one, focus on what part of copy optimization you need help with. We’ve picked 10 top AI writing tools, each built for specific uses. Best of all, every tool offers a free trial—so you can test them and find the right fit for your business.

Top AI Copywriting Tools in 2026 – Quick Overview

1.Reword - Best for All-Round Writing Assistance
2.Copy.ai - Best for Simple, Quick Copywriting
3.Jasper AI - Best for Business Content Creation at Scale
4.Writesonic - Best for Affordable Copywriting
5.Surfer - Best for SEO Writing Support
6.Rytr - Best for All-Round Text Generation
7.ChatGPT - Best for AI-Powered Research
8.Sudowrite - Best for Creative Writing
9.Scalenut - Best for Quality SEO Tools Combined with AI Writing Support
10.Quillbot - Best for Simple Writing Assistance on a Budget

Top 10 AI Copywriting Tools of 2026 - Review

🔥#1

Reword - Best for All-Round Writing Assistance

Reword is an AI writing assistant designed to support writers rather than replace them. It provides comprehensive assistance throughout the writing process, including idea generation, topic research, correction, improvement, and SEO optimization. The tool adapts to individual writing styles by learning from user content over time. For each new project, users define their subject matter and target audience, allowing the AI to provide more relevant suggestions. Reword integrates with Google Search Console for enhanced learning capabilities and offers both AI-assisted editing and human-to-human collaboration features. It helps identify errors, suggests relevant links, provides improvement recommendations, and enhances overall text quality while maintaining the writer's voice and intent.

Pros:

Provides AI assistance at every stage of the writing process
Learns and adapts to user's writing style and topics over time
Offers wide range of integrations with popular content management systems
Designed to facilitate both team writing and collaborative editing
Helps maintain writer's voice while providing helpful suggestions

Cons:

The most affordable pricing tier restricts users to only 3 writing projects per month, which may be limiting for regular content creators
Learning curve may exist for users unfamiliar with AI writing assistants

Pricing:

Reword starts at $39 per month for the basic plan, which includes 3 users, 3 projects, 40 drafts, and collaborative editing features. The service offers a 14-day free trial for new users to test its capabilities before committing to a paid plan.

Best for:

Reword is ideal for professionals and content creators who seek assistance with their writing process rather than wanting an AI to generate content for them. It's particularly suited for teams requiring collaborative editing features and individuals looking to improve their writing quality with AI-powered suggestions while maintaining their unique voice.

Go To Reword

🔥#2

Copy.ai - Best for Simple, Quick Copywriting

CopyAI is a widely-used copywriting platform with over 10 million users globally, specializing in blog post creation, email marketing content, and social media copywriting. The platform also offers additional features for website copy, case studies, and video scripts. CopyAI operates through an NLP Chat interface similar to ChatGPT, where users input instructions and the AI generates articles. It provides 45 text-type templates, including creative options like dating profiles, song lyrics, and wedding vows. The tool includes a Brand Voice feature that allows users to shape their writing style by pasting text samples, and supports content creation in 25+ languages.

Pros:

Simple chat interface for easy navigation
Multi-language support with 25+ languages available
45 diverse text-type templates for various content needs
Free plan option with 2,000 words per month

Cons:

Limited free plan compared to paid alternatives
May require multiple iterations for optimal results

Pricing:

CopyAI offers a free plan with 2,000 words per month. The paid plan starts at $49 per month, which includes access for 5 users with no limits on word count or number of projects, making it cost-effective for teams.

Best for:

Marketing teams looking for a simple, fast copywriting tool to save time and streamline content creation processes.

Go To Copy.ai

🔥#3

Jasper AI - Best for Business Content Creation at Scale

Jasper is a popular AI content generator used by over 100,000 worldwide, including major brands like AirBnB, Intel, Zoom, and Verizon. Beyond text generation, it offers SEO and grammar optimization tools. Its Brand Voice feature learns from existing content to maintain consistent tone and style. Jasper provides more than 50 content templates for efficiency and is available as an API or Chrome extension. Additional features include an Art tool for image generation and a chatbot for AI writing assistance.

Pros:

50+ templates covering all common marketing and business content types
25 languages supported
Real-time training to accurately reflect your brand voice
Automation and collaboration tools to speed up production

Cons:

It takes some time to learn the platform
Limited information on other potential disadvantages

Pricing:

Jasper starts at $39 per month for single-seat accounts. Team accounts cost $99 per month for 3 seats. A 7-day free trial is available, but requires submitting payment details to access.

Best for:

Large scale content creation across a whole business.

Go To Jasper AI

🔥#4

Writesonic - Best for Affordable Copywriting

WriteSonic is a user-friendly AI writing tool trusted by over a million clients globally. The platform enables users to create clean, SEO-optimized copy through a simple four-step process: selecting from more than 100 templates, running a topic search, choosing relevant examples or uploading files, and letting WriteSonic generate the content. The tool features a Brand Voice function that captures the brand style of existing content and includes a text editor for making adjustments. Additionally, WriteSonic offers various copywriting tools such as a title generator, paraphrasing tool, text expander, article summarizer, chatbot assistant, chatbot builder, and image generator.

Pros:

Simple and user-friendly interface that allows content generation in just a few clicks
Access to 100+ content templates for various writing needs
All content is SEO-optimized and plagiarism-checked for quality assurance

Cons:

The method of calculating word count from sample texts can be confusing for users

Pricing:

WriteSonic's pricing starts at $12.67 per month for one user and 200K words using GPT-3.5. The same price plan includes GPT-4.0 with a limit of 33K words. The Unlimited plan begins at $16 monthly with no word restrictions. A free plan is also available, offering 10,000 words.

Best for:

All-round professional writing tools for users on a budget.

Go To Writesonic

🔥#5

Surfer - Best for SEO Writing Support

Surfer is an SEO-focused AI language tool that utilizes Natural Language Processing (NLP) to optimize text specifically for search engines rather than content generation. The tool analyzes top-ranking articles in Search Engine Results Pages (SERPs) and breaks down the key factors contributing to their high rankings. This analysis creates a checklist for users to follow when writing or editing articles, including keywords, images, headings, word count, and paragraph structure. Users receive a points score and targets to match top-ranking examples. Surfer also offers an AI-powered keyword research tool, add-on features like a simple article generator, and integrations with Google Docs, WordPress, Semrush, and Jasper. Additionally, it provides an API for connections with other software.

Pros:

Simplifies keyword research and competitor analysis
Points-based analysis allows anyone to optimize text quickly
Easy integration with Google Docs
AI-powered keyword research capabilities
Provides actionable SEO recommendations based on top-ranking content

Cons:

Relatively expensive compared to some alternatives
No free plan available (though limited free tools are offered)

Pricing:

Surfer's pricing starts at $69 per month when paid annually, which includes 2 seats and 180 keyword analyses. Additional tools such as the AI content generator and audit tool are available as add-ons. While there is no comprehensive free plan, users can access a free AI outline generator and a keyword extension for Google.

Best for:

Surfer is best suited for content creators, digital marketers, website owners, and SEO professionals who are looking to improve their SERP rankings and optimize their online content effectively. It is particularly valuable for those who want data-driven guidance on creating content that matches the structure and elements of top-ranking articles in their niche.

Go To Surfer

🔥#6

Rytr - Best for All-Round Text Generation

Rytr is a popular AI writing software platform with over 6.5 million users that focuses on text generation with various capabilities. The platform offers 40+ templates or 'Use Cases' including templates for blogs, emails, product descriptions, ads, and web copy for content marketers. Beyond standard content generation, Rytr provides tools useful for SEO professionals, such as keyword extractor and generator, along with editing, expanding, improving, and rewording tools. The platform also features idea-generation tools for creating brand names, business ideas, YouTube video concepts, story plots, and song lyrics. Users can create custom use cases if needed. Rytr supports 30+ languages, checks content for plagiarism, can generate images to accompany text, and offers more than 20 tone options to customize content feel.

Pros:

Varied and flexible use cases
Ability to build custom templates
Generates text in 30+ languages
Affordable pricing with a free plan available

Cons:

Writing limits provided in characters rather than words, making it unclear how much content users can actually create

Pricing:

Rytr pricing starts at $9 per month for 100k characters monthly. A free plan is also available with 10k characters per month.

Best for:

All-round general content creation.

Go To Rytr

🔥#7

ChatGPT - Best for AI-Powered Research

ChatGPT is a generative language AI developed by OpenAI, the creators behind the GPT family of large language models that power many AI services. ChatGPT serves as OpenAI's own interface to these powerful language models, featuring a distinctive chatbot-style interaction. Unlike many AI tools that focus on specific writing tasks or templates, ChatGPT operates on an open-ended basis, responding to user prompts with generated text across a wide range of topics and purposes. The tool's dialogue format allows users to ask follow-up questions after receiving initial responses, facilitating a conversational experience that helps refine and improve generated content.

Pros:

Hugely versatile – will generate text in response to pretty much any question
User-friendly chatbot-style interface
'Dialogue' with the chat AI lets you easily refine and improve answers
Free to use

Cons:

The core weaknesses of ChatGPT lie in factual hallucinations, outdated training data, and declining coherence during extended interactions.

Pricing:

ChatGPT is free to use. ChatGPT Plus starts at $20 per month, with the main benefit being priority access to the large language model during peak times when responses can otherwise be slow.

Best for:

Generating ideas and speeding up content research. While it can be used for various tasks including language learning, coding, and game development, its primary strength lies in assisting with content ideation and research rather than creating polished finished products.

Go To ChatGPT

🔥#8

Sudowrite - Best for Creative Writing

SudoWrite is an AI writing tool specifically designed for creative writers, distinguishing itself from commercial AI writing software that typically targets business users. Instead of relying on templates, SudoWrite breaks down the creative writing process into nine distinct steps, offering specialized tools for each stage. The platform includes a Brainstorming tool for generating ideas related to characters, settings, and plots, followed by a Canvas for organizing these elements. During the writing process, the Write tool helps overcome writer's block by generating up to 300 words when users get stuck. SudoWrite also offers robust editing features, including section rewriting and expansion, an in-line thesaurus, a Describe tool for sensory-based descriptions, and a Visualize tool for creating scene images. The Feedback tool provides three areas for improvement and can be used unlimited times.

Pros:

Impressive range of text generation and editing tools specifically designed for the creative writing process
User-friendly interface with all tools easily accessible while writing
Unlimited editing and feedback capabilities
Simple organization system for drafts and projects

Cons:

The 3-day free trial provides insufficient time for thorough testing of the tool's features

Pricing:

SudoWrite starts at $10 per month for 30,000 words. The platform does not offer a free plan, only a 3-day free trial.

Best for:

SudoWrite is ideal for a wide range of users from hobbyists to professional authors who are seeking assistance with their creative writing projects. It caters to anyone looking for AI-powered tools to enhance their creative writing process, overcome writer's block, and improve their writing through specialized feedback and editing features.

Go To Sudowrite

🔥#9

Scalenut - Best for Quality SEO Tools Combined with AI Writing Support

Scalenut is an AI-powered content creation platform that combines SEO optimization with AI writing support. The platform offers three main tools: Content Planner, SEO Article Writer, and AI Copywriter. The Content Planner analyzes top-ranking articles using NLP technology to extract key terms, headings, and structure suggestions. The SEO Article Writer provides real-time SEO scoring and optimization suggestions during writing, featuring a one-click auto-optimization capability. The AI Copywriter generates content based on top-ranking SERP examples with over 40 templates available.

Pros:

Complete SEO analysis and content planning tools
Generates SEO-ready articles in under 5 minutes
AI-guided writing with real-time SERP stats and content scoring
One-click automatic optimization

Cons:

Limited ability to learn and adapt to specific brand voices from existing content
May require additional manual editing for highly specialized topics

Pricing:

Scalenut offers pricing plans starting at $20 per month, which includes 100,000 words of content generation and the creation of 5 SEO articles. The platform provides a 7-day free trial for new users to test its features.

Best for:

Scalenut is ideal for marketers, content creators, and SEO professionals seeking a comprehensive solution that combines quality SEO tools with AI writing support. It's particularly suited for those who need to produce SEO-optimized content quickly and efficiently.

Go To Scalenut

🔥#10

Quillbot - Best for Simple Writing Assistance on a Budget

QuillBot is an AI paraphrasing tool with a grammar checker, plagiarism checker, article summarizer, citation generator, and translator. The paraphrasing tool offers seven different modes: Standard, Fluency, Formal, Simple, Creative, Expand, and Shorten. It also includes a Co-Writer feature that functions as a word processor with AI tools for paraphrasing, summarizing, getting text suggestions, conducting online research, and creating citations. QuillBot supports 23 languages and is available as a web app with plugins for Chrome, Microsoft Word, and MacOS.

Pros:

Free to use without any signup
Super easy interface
Great for improving existing text
Helps organize research for long-form content and create citations
Supports multiple paraphrasing modes for different writing needs

Cons:

Doesn't differentiate between US and British English
Limited word count on free version (125 words at a time)
Only Standard and Fluency modes available on free tier

Pricing:

QuillBot offers a free tier with limitations on word count and available modes. The Premium plan starts at $6.25 per month, which provides unlimited word paraphrasing and unlocks all tools.

Best for:

Getting help improving text on a budget.

Go To Quillbot

The Best AI Copywriting Tools - FAQ

What is the best AI writing tool?

There is no single “best” AI writing tool for everyone. The right choice depends on your specific needs and goals. Today, there are hundreds of AI writing tools available, each offering different features and advantages.

AI writing tools generally fall into three main categories: AI text generators that create content from scratch, AI writing assistants that help edit and improve existing text, and AI SEO tools designed to optimize content for search engines. Many platforms combine two or even all three of these functions.

When choosing an AI writing tool, consider factors such as features, pricing, ease of use, word limits, and collaboration options. Some popular choices include WriteSonic and Rytr for affordable content generation, Frase for SEO-focused content creation, Jasper for high-quality long-form content, and Surfer or Outranking for advanced search optimization.

Which AI tool helps with writing?

Many AI writing tools are designed to support and improve your writing rather than generate content entirely on their own. Grammarly is one of the most well-known AI writing assistants. Its free version offers spelling and grammar checks, while paid plans provide suggestions to improve clarity, fluency, and engagement. GrammarlyGO can also generate or rewrite text using AI.

Other strong options include Reword, which adapts to your writing style over time and works well for teams, and ProWritingAid, which offers advanced editing features for professional-level writing. QuillBot is a budget-friendly AI tool that focuses on paraphrasing and rewriting text to improve tone, clarity, or structure.

Is AI writing free?

Yes, some AI writing tools are free to use. One of the most popular examples is ChatGPT, which can generate text based on almost any prompt without usage limits on the free version. Another option is ParagraphAI, a mobile-friendly AI tool that helps generate emails and short messages at no cost.

However, paid AI writing tools usually offer higher-quality output, more customization options, and advanced features. Most platforms provide free trials or limited free plans, allowing you to test them before upgrading. Popular AI writing tools you can try for free include Jasper, WriteSonic, Rytr, CopyAI, Reword, GrowthBar, Scalenut, and Outranking.

What is the best AI tool for writing essays?

Some of the best AI tools for essay writing include Rytr and CopyAI. Both are widely used AI text generators that offer templates specifically designed for essays, helping maintain an academic tone and proper structure.

Jasper is another powerful AI writing tool suitable for essays and long-form content. QuillBot is also worth considering, as it includes research tools and can automatically generate citations. AI-Writer offers citation features as well, although it does not provide dedicated essay templates.

Is it illegal to use AI to write an essay?

No, using AI to write an essay is not illegal. However, many schools, colleges, and universities restrict or prohibit AI-generated content due to plagiarism concerns. AI writing tools analyze existing content and rephrase information, which can lead to plagiarism issues if sources are not properly cited.

While many AI tools now include plagiarism detection features, educational institutions often still require essays to be entirely original student work. Using AI as a writing assistant—for grammar checks, rewriting, or improving clarity—is usually treated differently. It’s best to review your school or university’s policy before using AI tools for academic writing.

Can AI be used to rewrite copy?

Yes, AI can be very effective for rewriting copy. Copywriters often need to communicate the same message in multiple ways, which can become time-consuming and creatively challenging.

AI rewriting and paraphrasing tools help speed up this process by generating alternative versions of existing content while reducing the risk of plagiarism. These tools are especially useful for adapting copy across different platforms, campaigns, or audiences, making them a valuable asset for marketers and content creators.

Final Thoughts

To summarize everything, these are the AI writing tools we rely on most when creating content for our platforms. They’ve played a key role in helping us write clearer, stronger, and more effective copy:

Most of these tools offer free trials, so we recommend testing them yourself to see which one best fits your needs.

At NavAiTools, our mission is to help you discover the best AI tools to grow your business while keeping you up to date with the latest AI news. To keep our tools directory accurate and valuable, we continuously explore the market for new software. Click the button below to browse and compare all available tools.

View More Tools