What is Dazzle?
Dazzle is an AI-powered public relations platform designed to streamline media outreach by automatically matching stories with the most relevant journalists. This innovative tool eliminates the manual research process, ensuring your press releases reach targeted media outlets efficiently. Ideal for businesses and PR professionals, Dazzle simplifies securing feature articles, interviews, and product reviews through its intuitive interface and comprehensive database of journalists and publications, ultimately increasing your media coverage opportunities.
How to use Dazzle?
Begin by entering your story details into the platform. Dazzle's AI analyzes your content and matches it with journalists based on their interests and coverage areas. You can then send tailored pitch emails directly through the system, tracking responses and engagement in real-time. This automated workflow saves hours of manual research, allowing you to focus on crafting compelling content while monitoring campaign performance through built-in analytics.
Core features of Dazzle?
- Advanced AI matching algorithms that identify the most relevant journalists for your story
- Extensive database of journalists and publications with detailed contact information
- Customizable pitch templates to maintain brand voice while personalizing outreach
- Real-time tracking and analytics to monitor pitch performance and engagement
- Automated follow-up system to nurture media relationships and increase response rates
- Integration with popular CRM systems for seamless workflow management

